About The Couch Brothers
Founded by two brothers who believe finding quality furniture should be simple, affordable, and stress-free.
It All Started With One Couch
We are two brothers, Matt and Kris. Both full-time firefighter/paramedics in the northwest suburbs, we have always shared a drive to serve our community and a passion for building something of our own. That passion turned into The Couch Brothers.
August 2021
Matt saw a video about couch flipping and decided to give it a try. With COVID creating supply issues in the furniture industry, it turned out to be the perfect time to start. We picked up a free couch on Facebook Marketplace, sold it two days later, and instantly knew we were onto something. Shortly after, we moved into our first 10x15 storage unit and began flipping couches regularly.
2022–2023
Couch flipping grew into a steady side hustle. We shifted our focus to higher-end brands, allowing us to offer customers premium quality at a fraction of retail prices. As demand increased, we expanded into multiple storage units, constantly searching for better pieces and better deals.
2024
Flipping began to feel stagnant and we knew it was time to make a change. That year, we attended the 2nd Annual Couch Flipping Convention in Chicago. The connections, insights, and ideas we gained there gave us the tools and direction to take The Couch Brothers to the next level.
2025
We made our biggest leap yet by moving into our first warehouse and showroom in Rolling Meadows, Illinois. We expanded beyond used furniture, sourcing through liquidations and building partnerships with companies to handle customer returns. Even more exciting, we began developing relationships with manufacturers and wholesalers to bring brand-new, high-quality furniture directly to our customers while still keeping the savings and values that got us here.
Today
The Couch Brothers is more than a furniture business. It is the story of turning a side hustle into a trusted brand. Whether it is a one-of-a-kind designer sectional, a liquidation deal, or a brand-new piece from our growing partnerships, our mission remains the same: to deliver comfort, quality, and value to every home we serve.
Our mission is simple: bring you high-quality couches and home furnishings we’d proudly put in our own homes—without the retail markup, and with a process that feels effortless from first message to final delivery.